John Carroll University was in the process of developing their newest campaign, and they needed to create a suite of videos that could be used for broadcast commercials, marketing emails, in-person presentations, social media, and their website.
Over the course of the next six months, spread across four university video production, we produced more than forty-nine different videos and cutdowns to help the JCU team achieve their marketing goals.
When it comes to university video production, we know the key to success is crafting the visuals to allow the audience to envision themselves, or their children, on campus.
We also wanted this piece to feel dynamic since the primary airtime was going to be during exciting sports events like the WInter Olympics and March Madness.
John Carroll University was getting into the healthcare field by announcing the launch of a brand new bachelor of science in nursing program. We partnered with them to create a commercial that would show how the BSN program at JCU differs from other nursing programs.
The idea was to show how this nursing program would allow students to live a full life while also getting the education they need to save lives.
While the broadcast commercial focuses on specific reasons to attend John Carroll University, this video is meant to help the audience envision what they will accomplish in the future thanks to their JCU education.
No higher education marketing funnel would be complete without strong student testimonials.
JCU didn't want to have boring talking-head style testimonials that are commonly used in the market.
To help differentiate, we created a behind-the-scenes style aesthetic and developed an editing style that makes the pieces feel more lo-fi while still maintaining a high-production value.