Western Reserve Academy is a coeducational boarding and day school that offers students in grades 9-12 a distinctive college preparatory education in a beautiful, supportive setting.
Over the last 5 years and 20+ productions, we have helped WRA develop & maintain their on-screen brand with videos targeted toward current & potential students, alumni, parents, faculty, and the community.
Brand Film
When approached to create the Brand Story for Western Reserve Academy, the mission given to us was simple: craft the singular video statement for the school.
We worked with Western Reserve Academy to create a script that could touch on all of the unique elements that make the school incredible.
Coming from the voices of the students and faculty themselves, the final piece is an upbeat, bold, and beautiful snapshot of what makes this school amazing.
$80 Million Capital Campaign
Friday, October 16th, 2015, WRA launched their most ambitious fundraising campaign to-date. The Campaign for Excellence and Access had a goal to raise $65 million to increase their endowment.
The campaign called for a compelling story - the story of the Academy’s history and the ongoing strength of their educational program. We were brought into the campaign to consult and craft a compelling video component to act as the cornerstone of the campaign’s story.
The campaign exceeded everyone’s expectations and showed a tremendous return on their investment. In the first two months of the campaign, over $58 million was raised with the final amount raised being $86 million over the 3 year life of the campaign.
