Western Reserve Academy
Education Video Marketing
Showing A School's Rich History & Academic Excellence

Western Reserve Academy is a coeducational boarding and day school that offers students in grades 9-12 a distinctive college preparatory education in a beautiful, supportive setting.

Over the last 5 years and 20+ productions, we have helped WRA develop & maintain their on-screen brand with videos targeted toward current & potential students, alumni, parents, faculty, and the community.

Brand Film

When approached to create the Brand Story for Western Reserve Academy, the mission given to us was simple: craft the singular video statement for the school.

We worked with Western Reserve Academy to create a script that could touch on all of the unique elements that make the school incredible.

Coming from the voices of the students and faculty themselves, the final piece is an upbeat, bold, and beautiful snapshot of what makes this school amazing.

The team from The Story is created a piece that beautifully portrayed our campus and presented the inspiring perspectives of our students, faculty and alumni in a way that resonated deeply with everyone in our community. The film has been shown on our campus, across the country at alumni events and it has been seen in 15 countries outside the United States. The feedback has been inspiring.
Mark LaFontaine
Assistant Head of School for Advancement | Western Reserve Academy
Case Studies
Western Reserve Academy
Education Video Marketing

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$80 Million Capital Campaign

Friday, October 16th, 2015, WRA launched their most ambitious fundraising campaign to-date. The Campaign for Excellence and Access had a goal to raise $65 million to increase their endowment.

The campaign called for a compelling story - the story of the Academy’s history and the ongoing strength of their educational program. We were brought into the campaign to consult and craft a compelling video component to act as the cornerstone of the campaign’s story.

The campaign exceeded everyone’s expectations and showed a tremendous return on their investment. In the first two months of the campaign, over $58 million was raised with the final amount raised being $86 million over the 3 year life of the campaign.

Boarding School Campus Life

WRA needed a piece that showed what it's like to board at their school to ease the tensions & nerves many parents & students experience before attending.

We created a video that is upbeat, fun, and really captures what it's like to live on campus.

Diversity, Equity, & Inclusion

Western Reserve Academy, believes diversity, equity and inclusion are imperative and over-arching. They understand that diversity of thought and experience is critical to sustaining and strengthening their institutional values.

They asked us to produce a suite of interviews with faculty to explain what Diversity, equity, and inclusion looks like at Reserve.

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