Bryant & Stratton College's agency (Truth Collective) created a robust campaign to expand their reach and capture a large audience demographic. In order for this campaign to be successful, we had to create three different hero videos with cutdowns for each to speak to each demographic. Due to the campaign timeline, and campus availabilty, we had to capture all of our shots in only three production days.
Our producers went to work nailing down the logistics (casting, locations, wardrobe, crew) while our creative team worked with Truth Collective to craft story boards and shot lists to ensure every production day was as tight as possible. And because the creative required multiple shots meant to take place off-campus, we built apartments, board rooms, and kitchens on campus to prevent company moves, and save time.
This spot was crafted for general audiences to show the wide range of education options available at Bryant & Stratton College.
One of the key demographics Bryant & Stratton College wanted to target was prospective students looking to enter into the Nursing field.